Sterling Foods was originally founded in 1971 in San Antonio, Texas, as a response to the military’s need for extended shelf-life baked goods. Today, Sterling has grown to become a premier developer and manufacturer of highly customized, gourmet, nutritional, and shelf-stable bakery products for some of the most sophisticated and widely respected entities in the nation.
What sets us apart from the competition:
- Longstanding partnerships with a diverse base of customers
- A track record of success across a variety of business channels
- Unmatched expertise in product development and commercialization to develop customized artisanal bakery products on a national scale
- Broad product lines with a large range of capabilities
- Strategically located manufacturing facilities using a creative combination of fully automated and hand-crafted production techniques.
- Proven and experienced senior management team
Experienced Management & Leadership Oversight
Sterling Foods has enjoyed longstanding leadership under the guidance of CEO John Lickovich for over thirty years. Under John’s leadership and vision, Sterling grew from a specialty food manufacturer serving the U.S. military into a diversified, industry-leading organization that partners with leading brands and channels throughout the broader food market.
Today, John is positioning the company for its next phase of growth with a transition of his role as Chief Executive Officer to experienced industry veteran, Kelly Crouse. Kelly possesses over 35 years of experience, serving in a wide variety of leadership roles in the food industry supporting national restaurant chains, convenience stores, K-12 schools, military, and retail customers. Kelly is uniquely suited to lead Sterling into the future, enabling the company to continue to grow rapidly and responsibly. John will continue his support of the company through his position as Executive Chairman of Sterling’s Board of Directors.
